Newsroom
Building Brand and Buzz
September 23rd, 2009
Using RED Marketing's expertise, UCLA launched a marketing campaign to underscore the critical role the radiology department plays in the delivery of health care.
"We are bringing the radiologist out of the basement and positioning them in front of the patient as a consultant to help direct treatment and to empower them to make the right decisions," said Carrie Becks, Founder of RED.
"We are bringing the radiologist out of the basement and positioning them in front of the patient as a consultant to help direct treatment and to empower them to make the right decisions," said Carrie Becks, Founder of RED.
RED Marketing's work with UCLA Radiology is the cover story in the newly released September 2009 issue of Imaging Economics magazine: http://www.imagingeconomics.com/issues/articles/2009-09_01.asp
Becks and her RED team are using a wide array of media outlets, including print advertisements, a lecture series, brochures, direct mail pieces, newsletters, and event sponsorships.
Izzi, who is the Chief Administrative Officer of UCLA Radiology said, "RED's benefit is their understanding of what we're trying to do...UCLA's Marketing team is responsible for the Health System as a whole which is quite large and can create unwanted delays in turning around edits or final documents."
Dr. Goldin added, "From day one, people had heard about us, and as soon as our schedulers were offering that Manhattan Beach venue, people said that they'd heard about it and that it was close to where they live, it's easy to get there, so I'll go there. So we're very happy with the effect of our campaign that went ahead of our opening. It seemed to reach who we wanted to reach."
Becks and her RED team are using a wide array of media outlets, including print advertisements, a lecture series, brochures, direct mail pieces, newsletters, and event sponsorships.
UCLA's Manhattan Beach facility has been open for only a few months, but Brenda Izzi and Jonathan Goldin, M.D. of UCLA Health System Radiology agree that the program has been incredibly effective in increasing patient volume.
Izzi, who is the Chief Administrative Officer of UCLA Radiology said, "RED's benefit is their understanding of what we're trying to do...UCLA's Marketing team is responsible for the Health System as a whole which is quite large and can create unwanted delays in turning around edits or final documents."
Dr. Goldin added, "From day one, people had heard about us, and as soon as our schedulers were offering that Manhattan Beach venue, people said that they'd heard about it and that it was close to where they live, it's easy to get there, so I'll go there. So we're very happy with the effect of our campaign that went ahead of our opening. It seemed to reach who we wanted to reach."