Two-Day Seminar

Program

Saturday, 30 January 2010

9:00 am – 5:00 pm

9:00 am – 11:00 pm

Marketing and Sales 101

Elissa Rosenberg – Facilitator

11:00 am – 12:00 pm

Selling Interventional Procedures

How to Beat the Competition

Elissa Rosenberg - Facilitator

12:00 pm – 1:00 pm

Lunch at Farm Stand (Local restaurant - Compliments of RED Marketing)

1:15 pm – 5:00 pm

Selling Skills 101 – Understanding “Actions” of Relationship Marketing

Effective Sales Techniques

Elissa Rosenberg and Carrie Becks – Facilitators

5:00 pm – 6:30 pm

Casual Cocktail Hour at DeLuca Trattoria Restaurant (Compliments of RED Marketing)

Sunday, 31 January 2010

9:00 am – 3:00 pm

9:00 am – 10:00 am

Finding and Strengthening Your Referral Bases

Selling CT and MRI Services

Closing Business

Elissa Rosenberg – Facilitator

10:00 am – 11:30 am

The Obama Plan – Impact on Radiology

Consider the Basics of the Stark Law & Budgets

Jack Weber - Facilitator

11:30 am – 12:00 pm

Organizing Your Territory

Cold Calling

Carrie Becks and Elissa Rosenberg – Facilitators

12:00 pm – 1:00 pm

Bringing Up Objectives

Lunch at Good Stuff (“Healthy” local restaurant – Compliments of RED Marketing)

1:15 pm – 2:15 pm

Handling Objections in the Marketplace

Elissa Rosenberg – Facilitator

2:15 pm – 3:00 pm

Challenges You Face

Q&A

Audience Participation

Closing Comments

Carrie Becks

 

 

RED’s Two-Day Seminar  has helped numerous imaging centers increase their sales performance and strengthen their referral base.

YOU WILL LEARN THE FOLLOWING TECHNIQUES:

- Finding new referrals and closing business

- How to implement a strategic marketing program

- Effective sales techniques

- Handling objections in the marketplace

- Organizing your territory

- Cold calling

- Selling CT and MRI services

- Selling interventional procedures

- How to beat the competition

 

Carrie Becks, President of

RED Marketing, is a marketing

professional with over 25 years of

experience helping clients worldwide

innovate effectivemarketing strategies.

RED’s training services will give you the

tools necessaryto achieve increased

revenue, volume and profit.

WHERE:

            RED Marketing,

            345 Richmond Street

            El Segundo, CA  90245

 

FEE:            

            $795 

           

RSVP By: Monday, January 15, 2010

            310-227-8200 x202 : lily@redm33.com

 

Boost Your Sales

Performance to Prepare for Healthcare Reform.

 

Hotels and Rates:  The cut off date to make reservations is January 15, 2010. 

 

 

Embassy Suites - Sales Manager Greg (310) 469-0024

o        1440 E Imperial Ave, El Segundo, CA 90245

o        (310) 640-3600

o        Starting at $129.99. Free shuttle to and from our office, shuttle to and from LAX, and free full breakfast.

 

Directions from Embassy Suites:

(Shuttle will pick up and drop off)

Start out going WEST on E IMPERIAL AVE

Turn LEFT onto MAIN STREET

Turn RIGHT onto HOLLY

Turn LEFT onto RICHMOND ST

End at 345 RICHMOND ST

Sheraton-Gateway - Ask for Mabel and mention RED Marketing (310) 642-4865

o        6101 W Century Blvd, Los Angeles, CA 90045

o        (800) 325-3535

o        Starting at $109 a night

 

Directions from Sheraton -Gateway:

Start out going WEST on W CENTURY BLVD

Turn LEFT onto S SEPULVEDA BLVD/CA-1 S

Turn RIGHT onto E GRAND AVE

Turn RIGHT onto RICHMOND ST

End at 345 RICHMOND ST

 

 

Additional info:

 

Casual Attire.